NOKIA X BURTON
Agency ︎ Naked
Push Snowboarding was a collaboration with Nokia and Burton to showcase the advanced technology of their N8 smartphone. It was a unique and original project that used product innovation as a marketing tool, leveraging snowboarding and developer communities to tell the world how powerful the N8 was.
The project involved the development of wearable sensors that synced to the N8 and recorded snowboarder's stats, producing a whole new platform of open data for riders and developers to hack, gamify and build upon.
At Naked London, I was part of a talented team that produced the whole project, helping to create the overall art direction, designing a visual language, UI elements, print, and a digital hub to house the campaign.
Push Snowboarding was a collaboration with Nokia and Burton to showcase the advanced technology of their N8 smartphone. It was a unique and original project that used product innovation as a marketing tool, leveraging snowboarding and developer communities to tell the world how powerful the N8 was.
The project involved the development of wearable sensors that synced to the N8 and recorded snowboarder's stats, producing a whole new platform of open data for riders and developers to hack, gamify and build upon.
At Naked London, I was part of a talented team that produced the whole project, helping to create the overall art direction, designing a visual language, UI elements, print, and a digital hub to house the campaign.
