Pizza Hut ︎ $7 in LA

 
Los Angeles is one of the most expensive cities in the country, so I created a social campaign to promote the best deal going, the $7 Deal Lover’s Deal.




Partnering with creators to bring the campaign to life.



A square foot of pizza on Zillow.

A square foot that’s actually reasonably priced for a change.






Famously pricey, the LA Coliseum allows food inside if it’s in a clear 12”x12” container.
 
So a box was designed that Trojan horses $7 pizzas into Trojan games.






$100 worth of caviar on Pizza Hut because Seth Rogen said it was a good idea. (He was right.)