APT CB2

Agency ︎ Mother 

Leading home design brand CB2 wanted a big social idea to launch their first campaign, called Modern Together.

The campaign centered around collaboration that leads to great design.

So in order to bring this to life, we collaborated with the biggest partner we could think of – the whole of America.

Together with well known interior designers and social influencers, APT CB2 used Pinterest to allow people from the whole country to vote in their favourite items in real time over the space of 5 days.