A WHIFF OF MOTHER

Agency ︎ Mother 

Every year Mother does an intern campaign.

This year we wanted to give prospective interns a little whiff of what Mother is like.

So we built tiny little models of the Mother office, and inside we placed a variety of mystery scents inspired by the office.

We sent them to various ad schools, invited students to take a whiff and if they liked what they were smelling to give us buzz.