A WHIFF OF MOTHER
Agency ︎ Mother
Every year Mother does an intern campaign.
This year we wanted to give prospective interns a little whiff of what Mother is like.
So we built tiny little models of the Mother office, and inside we placed a variety of mystery scents inspired by the office.
We sent them to various ad schools, invited students to take a whiff and if they liked what they were smelling to give us buzz.
Every year Mother does an intern campaign.
This year we wanted to give prospective interns a little whiff of what Mother is like.
So we built tiny little models of the Mother office, and inside we placed a variety of mystery scents inspired by the office.
We sent them to various ad schools, invited students to take a whiff and if they liked what they were smelling to give us buzz.